Every success starts with a great story. I help startups, nonprofits, and industry leaders tell their stories, develop brand voice, and engage readers with targeted content.
Bernbach’s famous quote speaks my copy creed: “All of us who use the mass media are shapers of society. We can vulgarize that society, or help lift it up.”
Target MarkeTeam | Senior Copywriter
Atlanta, GA | August 2012-June 2014
Writes direct response copy, newsletters, email campaigns, and marketing collateral for nonprofit organizations.
Creates new concepts that effectively translate from print to online platforms.
Provided copy and layout concepts included in company’s web site re-design.
Mentor to junior copywriters and works with art directors to develop campaigns, logos, and infographics.
Proofreads copy throughout production stages.
Clients include: CARE, U.S. Fund for UNICEF, Mayo Clinic, Paralyzed Veterans of America, and Sierra Club.
Gold Does Good | Senior Copywriter
Atlanta, GA | June 2011-August 2012
Created B2C, B2B, and internal communications for print and online platforms.
Integrated original concepts with emerging trends to grow social media presence.
Conducted workshops on promoting a home-based business with Facebook and Twitter.
Developed the company’s first interactive campaigns.
Wrote e-newsletters, press releases, video scripts, and updated web site copy.
Created social media strategy and messaging to drive business, brand networking, and public relations.
Michael C. Carlos Museum | Web Content Writer
Atlanta, GA | March 2013-present
Develops rich content for online and social media presence that drives conversion and brand awareness.
Creates monthly e-newsletter, promotional copy for special events, and updates for Facebook and Twitter profiles.
RentPath (formerly PRIMEDIA) | Freelance Writer
Atlanta, GA | September 2012-February 2013
Created weekly blog content for ApartmentGuide.com
Article topics included: fine dining, travel, home decor, entertainment, and pets.
Atlanta Music Guide, A Division of Ticket Alternative | Freelance Writer
Atlanta, GA | April 2008-March 2013
Provided editorial content including music reviews, interviews, and photos for local music and arts blog.
Internships and Volunteer Work
High Museum of Art | Young Patrons Member and Volunteer
Atlanta, GA | 2011-2013
Assists with exhibitions, films, and member appreciation events.
Wrote copy for museum e-newsletter.
Michael C. Carlos Museum | Communications Intern
Atlanta, GA | Summer 2011
Managed social media presence, updated web content, served as committee member for the annual fundraiser, Bacchanal.
The Georgia Trust for Historic Preservation | Communications Intern
Atlanta, GA | Summer 2010
Prepared marketing materials and press releases, cultivated media contacts, pitched story ideas, and negotiated advertising costs.
Travelers Conservation Foundation | Tourism Cares for America Volunteer
New Orleans, LA | February 2004
Assisted with cleaning, painting, and restoration for the St. Louis cemetery preservation project.
Mac OS X, Pages, Keynote, MS Windows 7, MS PowerPoint, Adobe Photoshop, Adobe InDesign, Campaign Monitor,
WordPress, Drupal, Google Analytics, HootSuite, SproutSocial, Facebook, Twitter, Pinterest, Tumblr, Google+
Emory University | Continuing Education
Web Analytics and Search Engine Marketing
Atlanta, GA | July 2014
Savannah College of Art and Design | Continuing Education – Advertising
Atlanta, GA and Savannah, GA | 2010-2012
University of Georgia | Bachelor of Science, Psychology | Concentration in Classical Culture
Athens, GA | 1997-2001
Graduated from Honors Program, summa cum laude