About Me
As a New Orleans native, I grew up on mythic stories in a city of vibrant history. To this day, the city reminds me to face each challenge with creativity and a smile! My formal studies–psychology, classical culture, and advertising–have become indispensable tools for storytelling.
Career Profile
Target MarkeTeam | Copywriter
Atlanta, GA | August 2012-present
Creates and edits direct response letter copy, catalog inserts, and marketing collateral.
Leads creative direction, works with art directors to develop campaigns, logos, and infographics.
Develops new concepts that effectively translate from print to online platforms.
Clients include: CARE, the U.S. Fund for UNICEF, and Memorial Sloan-Kettering Cancer Center.
Gold Does Good | Senior Copywriter
Atlanta, GA | June 2011-August 2012
Created print and web-based internal and client-facing communications.
Implemented a workflow management system that increased production for creative team.
Integrated original concepts with emerging trends to build campaigns and social media presence.
Developed advertising and promotional campaigns from ideation to execution.
Wrote quarterly e-newsletter, press releases, video scripts, and updated web site copy.
Maintained business presence on Facebook and Twitter. Created Google+ and Pinterest profiles.
Freelance Work
Michael C. Carlos Museum | Copywriter
Atlanta, GA | March 2013-present
Develops rich content for online and social media presence that drives conversion and brand awareness.
Creates monthly e-newsletter and updates for Facebook and Twitter profiles.
PRIMEDIA | Freelance Writer
Atlanta, GA | September 2012-February 2013
Created weekly blog content for ApartmentGuide.com
Article topics included: fine dining, travel, home decor, entertainment, and pets.
Atlanta Music Guide, A Division of Ticket Alternative | Freelance Writer
Atlanta, GA | April 2008-present
Contributes editorial content including music reviews, interviews, and photos for local music and arts blog.
Internships and Volunteer Work
High Museum of Art | Young Patrons Member and Volunteer
Atlanta, GA | 2011-2013
Contributed to museum e-newsletter; assisted with exhibitions, films, and member appreciation events.
Michael C. Carlos Museum | Communications Intern
Atlanta, GA | Summer 2011
Managed social media presence, responsible for web content creation and curation, served on committee for the annual fundraiser, Bacchanal.
The Georgia Trust for Historic Preservation | Communications Intern
Atlanta, GA | Summer 2010
Prepared marketing materials and press releases, cultivated media contacts, pitched story ideas, and negotiated advertising costs.
Travelers Conservation Foundation | Tourism Cares for America Volunteer
New Orleans, LA | February 2004
Assisted with cleaning, painting, and restoration for the St. Louis cemetery preservation project.
Related Skills
Mac OS X, Pages, Keynote, MS Windows 7, MS PowerPoint, Adobe Photoshop, Adobe InDesign, Campaign Monitor,
WordPress, Drupal, Google Analytics, HootSuite, SproutSocial, Facebook, Twitter, Pinterest, Tumblr, Google+
Education
Savannah College of Art and Design | Continuing Education – Advertising
Atlanta, GA and Savannah, GA | 2010-2012
University of Georgia | Bachelor of Science, Psychology | Concentration in Classical Culture
Athens, GA | 1997-2001
